"With the success of Starbucks and Jamba Juice, there are a lot of people interested in oatmeal, it's becoming the new black. Oatmeal is in."
--Mark Schiller, President of Pepsico/Quaker Food and Snacks Division (maker of Frito-Lay, Rice-a-Roni, Aunt Jemima, and of course, Pepsi products)
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